The French Riviera, or Côte d’Azur, continues to cement its reputation as one of the most sought-after luxury real estate markets globally. From Cannes and Nice to Saint-Tropez and Saint-Jean-Cap-Ferrat, this region has seen remarkable activity in 2024, with record-breaking numbers, evolving buyer preferences, and growing interest from international investors, particularly from the GCC.

Market Performance in 2024

• Total Transactions: The French Riviera recorded over €9 billion in real estate transactions, marking a 12% increase compared to 2023.
• Luxury Property Sales: Properties priced over €5 million accounted for 30% of total transactions, driven by demand for waterfront villas and penthouses.
• Price Growth: Average property prices rose by 8.7% across the region, with hotspots like Saint-Tropez seeing a 15% increase, reaching €18,000/m² for prime properties.

Who’s Buying?

1. GCC Buyers Dominate

• Buyers from GCC countries made up 25% of all international purchases, investing over €2 billion in the region.
• The focus remains on exclusive beachfront villas, private estates, and modern penthouses in Cannes, Antibes, and Saint-Jean-Cap-Ferrat.
• Key motivations include lifestyle upgrades, investment opportunities, and the region’s year-round appeal.

2. European Buyers

• High-net-worth individuals from Germany, Switzerland, and the UK continue to invest heavily, accounting for 40% of international transactions.

1. American Interest Rises

• U.S. buyers increased their market share by 15%, taking advantage of favorable currency exchange rates.

Emerging Trends

1. Demand for Sustainability

• Over 60% of surveyed buyers expressed interest in eco-friendly properties with solar energy, energy-efficient designs, and certifications.

1. Off-Market Deals

• An estimated 40% of luxury transactions are happening off-market, as exclusivity becomes more critical.

1. Rental Yields Soar

• Luxury rentals in Cannes and Nice have seen yields increase by 10-12% due to high demand for short-term stays.

Hotspots to Watch in 2025

1. Saint-Tropez: Continued demand for ultra-luxury villas. Prices are expected to grow another 10% in 2025.
2. Cannes: The post-Film Festival buzz has boosted interest in high-end penthouses.
3. Antibes: A rising star for family buyers seeking privacy and sea views.

Challenges in the Market

• Inventory Shortage:The Riviera has seen a 15% drop in available properties compared to 2023, intensifying competition among buyers.
• Regulatory Changes:New tax implications for foreign buyers might impact purchasing decisions in 2025.

Survey Insights

A recent survey conducted by Vendome Property reveals:

• 75% of GCC buyers prioritize properties with direct sea views.
• 65% of buyers are willing to pay a premium for private amenities like pools, home theaters, and security.
• 50% of investors cite strong rental potential as a key motivator for purchases.

Opportunities for 2025

The French Riviera remains a prime destination for real estate investment. Whether you’re seeking a luxury retreat, a rental income opportunity, or a long-term investment, the market outlook remains bullish.

Looking to invest? Vendome Property offers exclusive access to the region’s most coveted homes. Contact us to explore your options today!